Saturday, November 13, 2010

The Green Emma Watson


Emma Watson  who is a British actress who rose to prominence playing Hermione Granger, one of three starring roles in the Harry Potter film series.

In 2010, Emma collaborated with People Tree, the sustainable and Fair Trade fashion brand, to produce their Spring/Summer collection.

Acting as a creative advisor, Emma worked closely with People Tree’s in-house design team to create a capsule lifestyle collection for the 16-24 age group.

80% of the collection uses 100% organic and Fair-trade certified cotton and it is also made entirely by Fair Trade groups, using hand weaving, hand knitting, and hand embroidery, to create livelihoods for some of the most disadvantaged people in Bangladesh, India and Nepal.

Clean and easy to wear the collection boasts knitwear, cotton t-shirts, jersey dresses, and poplin skirts and shorts, with some pieces featuring artwork created by Emma.

Emma utilized her love of fashion, great personal style and young perspective to help develop a range that brings Fair Trade and organic fashion to a new audience. Inspired by the South of France, London, and country festivals it is the complete teenage summer wardrobe.

All royalties made from the collection will be donated to the People Tree Foundation, an independent charity working alongside People Tree the Fair Trade company. The aim of the foundation is to bring the benefits of Fair Trade to an even greater number of farmers and artisans through scaling up training, technical support and environmental initiatives, and through raising awareness and campaigning for fair and sustainable fashion.


We can witness varieties of Emma not matter in acting or image changing.She is not only a beautiful young lady with a big heart and also a great role model for many young people.

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