Sustainability | Approach Diversey 's Portfolio ROI Toward Sustainability

 Diversey program's sustainability gave significant ROI through a new perspective on old issues.
Over the years a steady trickling stream of criticism on the business case for sustainability, whether it's Milton Friedman The New York Times wrote in 1970 is Professor Aneel Karnani's recent Wall Street Journal editorial. What often gets lost in terms of critiques of corporate sustainability as a lens to innovation where they can leverage their capabilities to foster growth and increase shareholder value.

There are an increasing number of companies looking at their sustainability programs as a competitive advantage and many of the Executive GreenBiz participate in the Network. The Network is a member-based, peer-to-peer learning forum for corporate sustainability professionals, established to bring together executives would agree to discuss strategies for sustainability initiatives at their companies.

During the recent Network meeting, Dr. Daniel Daggett, Manager Corporate Sustainability for Diversey, Inc. make a unique portfolio management approach used by the company to drive its sustainability program, a strategy specifically aimed at achieving greenhouse gas reductions significant addition to an attractive return on investment (ROI).

Making a Commitment to Sustainability
Diversey is a global leader in cleaning and hygiene solutions for business. With any number-or-market position number two in more than 175 countries, provides a wide range of cleaning products and dispensing technologies, equipment, tools, training, and consulting services to their customers-to-business business.
In 2008, the company is committed to the Climate Savers, the intensive program to reduce greenhouse gases under the management of the World Wildlife Fund (WWF). More than 30 corporations have partnered with WWF to set ambitious targets to voluntarily reduce their greenhouse gas emissions. According to the WWF website, partners Climate Savers will reduce CO2 emissions by more than 50 million tonnes by the end of 2010.
To be accepted into the program, four Diversey commitments to tackle climate change:
But the commitment to the Climate Savers targets only one aspect of an overall approach to sustainability of the company. Diversey focuses on measuring the returns on their investments with a focus on sustainability Integrated Bottom Line. The bottom line is a concept derived from accounting integrated triple-bottom-line that suggests environmental, societal, economic and should be included together in measuring the impact of business operations. Diversey concept was introduced through their work with Natural Capitalism Solutions, where the integrated bottom line used to meet social and environmental measures to integrate financial balance sheet and income statement rather than separately. In this way, the environment and society are seen as critical aspects of the financial bottom line. Figure 1 presents an indication of how integrated the bottom line can be calculated.
Not all sustainability efforts relating to financial returns are easily identifiable. But 's Global Children' s programs such Diversey Initiative (which seeks to improve the lives of one million children) and develop programs that encourage employee volunteerism true value. As Daggett notes, "encourages corporate commitment to sustainability is employed, innovation, and creates a sense of purpose within the company."