Sustainability | Dina Shapiro Alcoa Names Director, Marketing And Branding Communications

Alcoa (NYSE: AA) has named Dina Shapiro Director of Marketing and Branding, responsible for driving integrated marketing strategy across the Company's businesses and improve alcoa 's iconic brand around the world.
"Dina will help move alcoa 's global reach, expertise, innovation and leadership in sustainability into marketing programs that grow sales and strengthen our brand around alcoa's many markets"
"Dina will help move alcoa's global leadership in innovation and sustainability expertise into marketing programs that grow sales and strengthen our brand around alcoa 's many markets," said Nick Ashooh, alcoa' s Vice President of Global Affairs Corporate.
"As alcoa celebrating 125 years of modern aluminum production, the prospects for our 'miracle metal' ever be brighter," said Ashooh. "Dina will play a key role in building awareness of how a light aluminum, strong and innovative and sustainable recycling solutions to our customers."

Ms. Shapiro brings to alcoa combination of deep experience on both sides of corporate and marketing communications agency. She has 18 years of marketing experience at top agencies including JWT, BBDO, McCann-Erickson and yr, are working on leading brands like MasterCard, Kleenex, Campbell's Soup, Lever2000, Excedrin, Lubriderm and Hellmann's .
In his most recent role as Senior Vice President Brand Strategy at Citibank, Ms. Shapiro was responsible for strategic locations, driving the best marketing practices, and ensuring brand consistency throughout the communication.
Ms. Shapiro has an MBA from Boston University and a Bachelor 's degree in economics from George Washington University.
About alcoa:
The world's leading producer of primary aluminum and done, as well as the world's largest miner of Bauxite and alumina filter: alcoa (NYSE AA). In addition to inventing the industry of modern day aluminum, alcoa innovation is behind major milestones in the aerospace, automotive, packaging building and construction, commercial transportation, consumer electronics and industrial markets over 120 years. Among the remedies markets flat-rolled products alcoa, hard alloy extrusions, and forgings, as well as alcoa wheels, fastening systems, precision and investment castings, and building systems in addition to expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of alcoa's operating practices and product design and engineering services it provides to customers. Alcoa was a member of the Dow Jones Sustainability Index for nine consecutive years, and approximately 75 percent of all of the aluminum ever produced since 1888 are still in active use today. Alcoa employs approximately 59,000 people in 31 countries worldwide. More information can be found at alcoa.